Welcome back, Admin
Here's what's happening with Nike today.
Total Revenue
$8.9M
↑ 4.3% from last month
Total Orders
94.2K
↑ 2.1% from last month
Active Customers
892K
↑ 1.2% from last month
Conversion Rate
2.4%
↓ 0.3% from last month
Recent Activity
Nike Air Max 270
New order #12345
Nike ZoomX Vaporfly
Stock update
Nike Mercurial
Price update
Inventory Management
In Stock Items
2,453
Low Stock Alerts
126
Total Categories
45
| Product | SKU | Stock | Category | Price | Actions |
|---|---|---|---|---|---|
|
Nike Air Max 270
Men's Shoes
|
NKE-AM270-001 | In Stock (234) | Running | 50.00 |
Showing 1 to 10 of 97 results
Sales Metrics
Total Sales
$843,294
8.2% vs last period
Average Order Value
25
2.3% vs last period
Orders
6,749
4.1% vs last period
Return Rate
2.4%
0.2% vs last period
Sales Overview
Top Selling Products
| Product | Units Sold | Revenue | Growth |
|---|---|---|---|
|
Nike Air Max 270
Athletic
|
2,845 | $426,750 | +12.4% |
Customer Insights
Total Customers
124,892
12% vs last month
Average Purchase Value
$245
5.3% vs last month
Customer Satisfaction
4.8/5
0.2 points vs last month
Repeat Purchase Rate
68%
3% vs last month
Customer Demographics
Customer Lifetime Value
Recent Customer Activity
Sarah Johnson
Purchased Nike Air Max 270
Michael Chen
Left a 5-star review
Emma Wilson
Added items to wishlist
Marketing Campaigns
Active Campaigns
12
2 more than last month
Total Reach
2.4M
15.3% increase
Conversion Rate
3.2%
0.8% increase
ROI
284%
12% increase
Active Campaigns
Summer Collection Launch
Promoting the new summer collection across social media platforms
Back to School
Special discounts and promotions for students
Holiday Season
End of year special offers and gift guide campaign
Campaign Performance
Store Performance
Total Store Revenue
$5.2M
7.2% vs last month
Store Traffic
342K
12.5% vs last month
In-Store Conversion
32%
2.1% vs last month
Avg Transaction
42
4.3% vs last month
Store Performance Trends
Top Performing Stores
| Store Location | Revenue | Traffic | Conversion Rate | YoY Growth |
|---|---|---|---|---|
|
New York - 5th Avenue
United States
|
$2.4M
+12.5%
|
45.2K
+8.2%
|
35%
+2.1%
|
+15.3% |
Product Catalog
Nike Air Max 270
Men's Running Shoes
Showing 1 to 12 of 240 results
Order Management
Total Orders
1,482
12.5% vs last month
Pending Orders
82
4.2% vs last month
Average Order Value
$235
2.3% vs last month
Returns
24
1.5% vs last month
| Order ID | Customer | Products | Total | Status | Date | Actions |
|---|---|---|---|---|---|---|
| #ORD-12345 |
John Doe
john@example.com
|
Nike Air Max 270
Qty: 1
|
$235.00 | Delivered | 2024-02-15 |
Showing 1 to 10 of 97 results
User Management
Total Users
2,453
8.2% growth
Active Users
1,892
12.5% active rate
New Users
245
23.5% this month
Premium Users
524
5.3% conversion
| User | Role | Status | Last Active | Actions |
|---|---|---|---|---|
|
John Smith
john@nike.com
|
Admin | Active | 2 minutes ago |
|
Showing 1 to 10 of 97 users
Role Management
Administrator
Full system access with all privileges
Manager
Can manage users and view analytics
User
Basic access to the system